Client Case Studies

Delivering projects in consumer mobile, retail, logistics, circular economy, pet services, healthtech, AI, internal tools, SMB, and B2B SaaS.

Kayla Doan and pup Callie visit client site.
Series APet Services Franchise

Fractional Sr. Director of Product Management

50%Lift in New Trials
  • Oversaw mobile app, web platform, and custom POS product strategy powering 130+ franchise locations
  • Led UX design strategy and hired UX design talent, improving experience look & feel and driving increased performance
  • Established product function systems and coached product team, leading to happy stakeholders and faster processes
  • Delivered a 50% increase in new trial sign-ups through optimized funnels and growth experiments
AI platform for RFP document processing
EnterpriseRetail, Fortune 500

Fractional Technical Product Manager (AI & ML)

75%Workflows Automated with AI
  • Built and scaled an enterprise LLM AI system for a $500M retail company
  • Processed hundreds of thousands of documents with AI-powered automation
  • Automated 75% of departmental workflows, freeing staff capacity for higher-value work
Circular economy startup SaaS platform with retail delivery programs for Fortune 100 clients
Seed StageCircular Economy / Rental Delivery

Fractional Product Lead

Fortune 100Client Adoption
  • Established product function within a 20-person circular-economy startup with mobile, web, and logistics tech stack
  • Scaled platform from two regional clients to powering rental delivery for Fortune 100 customers
AI voice transcription interface
Series AHealthtech, AI Voice + SaaS

Fractional Head of Product

TurnaroundProduct Function Rebuilt
  • Established product management systems and rituals, which aligned stakeholders and reduced org thrashing
  • Mentored the AI/ML product team through new feature builds and deployments
Kayla Doan, Fractional CPO, at Techstars
Early StageConsumer Mobile, Healthtech

Fractional Chief Product Officer

FundedFundraise Secured
  • Led product development of B2C mobile app for longevity protocols for women
  • Personally built predictive models identifying health trends using wearable and biometric data
  • Supported investor fundraising efforts, yielding secured checks and meaningful runway extension
  • Techstars Boston Accelerator Participant; cohort Fall 2024
B2B HR Tech SaaS tool
SMBB2B SaaS, HR Tech

Fractional Head of Product

3xPaid Customers
  • Built a new product line that converted free community members into paying customers
  • Launched add-on SaaS features that created a new revenue stream for existing high-value consulting clients

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